Monday, December 30, 2019
Dunkin Donuts to release coffee flavored Harpoon Brewery beer
Dunkin Donuts to release coffee flavored Harpoon Brewery beerDunkin Donuts to release coffee flavored Harpoon Brewery beerHarpoon Brewery and Dunkin have joined forces again.The two iconic distributors intend to salute the long awaited warm weather with a new beverage called The Harpoon Dunkin Summer Pale Ale a combination of Dunkins original coffee blend and a bright pale ale.The coffee infused pale ale is currently on sale but its only sticking around for the summer months, then its back to day-drinking in the privacy of your companys bathroom.The roasty feel-good cross-breed comes in 12 oz cans as well as drafts and contains 5% ABV.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreAccording to Dan Kenary, the CEO and co-founder of Harpoon Brewery, the Dunkin Summer Coffee Pale Ale is hoppy, vibrant and boasts a nice coffee character.I just depleted the last of my stash of Harpoon Dunkin Coffe e Porter the other day so, selfishly, the timing on this launch couldnt be better, Kenary claims.Last October, Dunkin and Harpoon came together to create the Dunkin Coffee porter. The label read, beloved Dunkin coffee brings robust roasts notes to this balanced and smooth coffee porter, and it welches generally well reviewed amongst fans.Upon first hearing, the combination may not seem to make much sense but the numbers spoke for themselves the first go-round. According to a press statement from the Boston based brewery, millions of pints were dished out to eager customers in the short span of its release.The folks over at Dunkin are excited to introduce a similar hybrid beverage in time for summer, believing it will pair well with other popular summer foods like coffee-rubbed brisket and chipotle chicken tacos.If you have a hunkering for a nice twitchy buzz, you have about four moths to get your hands on a Harpoon Dunkin Summer Pale Ale.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people
Wednesday, December 25, 2019
Project Time Management Process Plan
Project Time Management Process PlanProject Time Management Process PlanProject time management is one of the 10 PMP Knowledge Areas for project managers. Its the discipline of project management that looks at controlling the amount of time it takes to do the work. Here is a look at the project time management knowledge area from A Guide to the Project Management Body of Knowledge (PMBOK Guide) Fifth Edition. There are other ways of looking at project scheduling but if you are working towards your PMP certification then the PMBOK Guide approach is the one youll be following, and its good practice for all project managers too. Project Time Management Project time management in the PMBOK Guide is made up of 7 processes. The project time management processes are Plan schedule managementDefine activitiesSequence activitiesEstimate activity resourcesEstimate activity durationsDevelop scheduleControl schedule. Lets take a deeper look into each of those. Plan Schedule Management Th isstep is where you establish all the policies, procedures and documentation required for managing your project schedule from your first plan, ongoing development, execution and then controlling the schedule. The output of doing this planning is to produce a schedule management plan. However, in real life, you probably wont have a separate plan to manage your schedule. Much of what you work out here will end up in your project management plan and thats perfectly adequate. Define Activities This process identifies and documents what you need to do to produce the projects deliverables. In other words, it identifies the project tasks. Youll use the scope statement that you put together during the scope management activities to help you break down the work into individual tasks. The main output of working through this is that youll end up with a defined list of project tasks. Thats useful as its the main input to the next process. Sequence Activities Using your task list, now yo u have to put them in the right order. At the end of this process, youll have a view of the relationships between project tasks. This process helps you put your project work in the right order so that you can make efficient use of the projects resources and deliver as quickly as possible. The PMBOK Guide talks about producing a network diagram as the output of this process, but thats rarely necessary, and certainly, nothing that youd have to do by hand. If you want to do network diagramming for some reason, then use your project management software to do it. Ultimately, though, a list of dependencies and potential start and end dates for tasks will be just as good and less time-consuming. Estimate Activity Resources When you know what you are going to do, the next step is to work out what resources you need to achieve that. The Estimate Activity Resources process helps with that. In this process, youll work out what human resources, equipment, and supplies you need, plus the qua ntity you need of each. Estimate Activity Durations Thisstep is where the hard work of calculating how long each task is going to take happens. During this process youll work out how long its going to take to do each activity, using the resources that you have identified. Dont forget to take into account resource availability and holidays with your activity durations. Just because a task only takes 8 hours doesnt mean it will be finished by the morning. Develop Schedule Finally, you can now put together your project schedule. With all the information gathered from the above processes, it should be easy. Developing the schedule is one of the more complicated processes in the PMBOK Guide. There are 13 inputs (everything above plus risks, scope, and elements relating to the project context). The schedule itself is only one of the outputs, but the others are (in my view) less important. After all, youve gone through all of this to get the schedule which is a critical document fo r managing your projects performance. Your schedule doesnt have to be a Gantt chart. Here are 5 alternatives to Gantt charts for you to consider. Control Schedule Finally, the Control Schedule process gives you the tools you need to monitor and update your project schedule, making sure that changes are managed appropriately and that you keep control of the timings of your project. Preparing your project schedule and tracking it afterward are large pieces of work, but its worth it to know that you have a schedule that you can be confident about.
Saturday, December 21, 2019
Direct to Fan Marketing in the Music Industry
Direct to Fan Marketing in the Music IndustryDirect to Fan Marketing in the Music IndustryDirect-to-groupie absatzwirtschaft is part of a broader direct-to-fan model in which akrobats operate outside of the traditional music industry framework and focus on communicating with (and selling to) their fans directly. The marketing portion of the direct-to-fan model emphasizes using online platforms to promote new music, tours, etc. Fostering a social networking connection with fans is important in direct-to-fan marketing, as are tools like band newsletters and widgets. This type of marketing often allows musicians to gather information about their fans they can use to refine their marketing strategies, such as offering a free music download in exchange for a fans email address, which then can be used to send direct promo materials about a new release or a tour. The Collapse of the Traditional Royalty Payment Model The explosion of direct to fan marketing is a direct result of the coll apse of the music industrys traditional model, the retail marketing of CDs. With the advent of illegal music downloads on the Internet, record companies had to come up with an alternative that, although not particularly good for the industry or musicians, was better than free. That turned out to be the mass marketing of digital downloads on digital platforms- fruchtweinly tune by tune rather than by the album. The problem with that model becomes very clear from a 2015 Guardian report that compares what an artist receives inrecord royalties from a major label selling a CD with what an artist gets from a download. CDs vary in retail price, of course, but the average is around $15. The artist typically gets between 10 and 15 percent of that average or something in the neighborhood of $1.50 to $2.25. A digital album download may net about the same, but the problem is that fans no longer primarily buy albums. They usually buy the single, which on Amazon nets the musician around 23 cents. But the sales trend for music is away from downloads and toward streaming platforms like Spotify and Google Play, where the single download that nets 23 cents on Amazon earns less than 2 cents. In some situations, streaming revenues per tune can be dramatically worse. In 2014, Spotifys CEO admitted that in the previous year they paid artists less than 1 cent per play. In the most extreme cases, the Guardian concluded that a solo artist would have to sell mora than a million downloads per month to earn a minimum wage. For a five-piece group, the sales minimum to achieve that minimum wage would have to be around six million downloads monthly Hence, the advent of direct to fan marketing. The Essence of the Direct to Fan Marketing Model What direct to fan marketing does in a variety of ways is to remove most of the middlemen from the income equation. Instead of expecting a record company to collect and honestly deliver a paltry share of a diminishing royalty payment from another la rge corporation, the direct to fan marketing model proposes that the artist market the product herself.Here are just a few of the many ways to do this Marketing her own CDs directly to fans at performances. For many musicians, this results in just a few sales each night for others, sales of a hundred or more CDs at each performance are not uncommon.Often the best price point is an even $15- this way the fan doesnt have to find change- a ten and a five will do. The good news is that CD pressing costs have gone way down, and all but two to three dollars of that $15 goes to the artist.Selling digital downloads and CDs through media like CDBaby that make the artist responsible for creating the product and in return allowing the artist to retain most of the money. Using social media like Facebook to build the fan base, then marketing both performances and product through emails from the artist to the fan. Ahead of the game in so many ways, Prince had been doing this for years.Offering fa ns social incentives for buying products and attending performances. These strategies take advantage of the real affinity that exists between an artist and each individual fan. You can accomplish this in various ways. You can incentivize attendance byactually encouraging your fans to record live performances- a strategy that worked very well for the Grateful Dead. You can offer premium packages that include a backstage pass and a free CD, signed by you, the artist. The Point is Connection Underlying these tactics is a general strategy connect with the fan in as many ways as possible encourage communication between artist and fan through blogs and emails then use that communication to give the fan something he already wants a personal connection with the artist. In many ways, this is a better way of making a living as an artist. The old model treated fans as anonymous buyers of product sold through corporate middlemen. With direct to fan marketing, sales is just one component of a meaningful and more personal connection between the fan and the artist.
Monday, December 16, 2019
Believing youre an insomniac may be costing you sleep and productivity
Believing youre an insomniac may be costing you sleep and productivityBelieving youre an insomniac may be costing you sleep and productivityIs your insomnia all in your head? A new review of the sleep disorder inBehaviour Research and Therapy found that your inability to fall asleep is bedrngnis enough to make you an insomniac - you have to identify as one, too.Comparing poor sleepers with poor sleepers who also complain about their insomnia in two studies of older adults, they found that complaining about your insomnia made the biggest difference. Poor sleepers were identified as people who were awake at least 30 minutes three times a week when they wanted to fall asleep but couldnt.FollowLadders on FlipboardFollow Ladders magazines on Flipboard coveringHappiness,Productivity,Job Satisfaction,Neuroscience, andmoraYou would think that your lack of sleep would automatically lead to side effects of sleeplessness, but thats not what the researchers found. The quality of sleep the parti cipants had didnt determine whether they had insomnia. Complaining good sleepers - who objectively got a good amount of sleep - would exhibit comparable levels of daytime impairment as people with insomnia. Poor sleepers who had a restless night wouldnt automatically experience insomnia the next day.Your mindset matters more than realityWhether or not you got much sleep the night before, you wouldnt feel daytime impairment on your cognitive functions unless you reported high distress about your sleeplessness.In other words, the conviction that one has insomnia is a more predictive factor to you getting a sleep disorder than the quality of sleep itself.These two studies challenged the conventional wisdom that dysfunction associated with insomnia was due to disturbed sleep and could best be alleviated by improving sleep patterns, the review states.As the principles of cognitive behavioral therapy recognize, how you think changes how you feel. When you think youre an insomniac, you h elp yourself become one. When dread intermingles with sleep, the bedroom is a neutral or welcoming environment by day, a dystopia by night, the researchers warned.Reviewing separate studies, the researchers found that people who obsess over their sleeplessness were found to be at greater risk for self-stigma, depression, suicidal ideation, anxiety, and fatigue.How to fight insomniaBut for people who identify as insomniacs, theres still hope of obtaining that elusive good nights sleep. As the review outlines, treatment is pushing against conviction that youre an insomniac and you will always be one. When you catastrophize your badeanstalt sleep habits and beat yourself up about not getting enough sleep, youre not helping yourself. To push against this all-or-nothing thinking, researchers suggested asking yourself the following questions to reframe your attitudes about sleepCan you be a normal sleeper if you are not a perfect sleeper?Does having troubled sleep change the way you think about yourself?What do you think the impact of seeing yourself as an insomniac is?If your sleep improved, how would that change the way you think about yourself?These questions are all to help you challenge reframe your concept of yourself as a bad sleeper. When it comes to getting rest, your sleep self-appraisal takes precedence over sleep, the researchers concluded.And too many of us identify as bad sleepers. We are in a sleeplessness epidemic. Three in four employees arent getting the recommended eight hours of sleep on a work night, and they say their performance at work has suffered for this.With this new research, you can now combat your sleep deprivation by first recognizing that it doesnt define you. By learning to separate the insomnia from the insomniac label, you can spare yourself from the guilt and health risks of staying up too late.Believing youre an insomniac may be costing you sleep and productivityIs your insomnia all in your head? A new review of the sleep disord er inBehaviour Research and Therapy found that your inability to fall asleep is not enough to make you an insomniac - you have to identify as one, too.Comparing poor sleepers with poor sleepers who also complain about their insomnia in two studies of older adults, they found that complaining about your insomnia made the biggest difference. Poor sleepers were identified as people who were awake at least 30 minutes three times a week when they wanted to fall asleep but couldnt.You would think that your lack of sleep would automatically lead to side effects of sleeplessness, but thats not what the researchers found. The quality of sleep the participants had didnt determine whether they had insomnia. Complaining good sleepers - who objectively got a good amount of sleep - would exhibit comparable levels of daytime impairment as people with insomnia. Poor sleepers who had a restless night wouldnt automatically experience insomnia the next day.Your mindset matters more than realityWhet her or not you got much sleep the night before, you wouldnt feel daytime impairment on your cognitive functions unless you reported high distress about your sleeplessness.In other words, the conviction that one has insomnia is a more predictive factor to you getting a sleep disorder than the quality of sleep itself.These two studies challenged the conventional wisdom that dysfunction associated with insomnia was due to disturbed sleep and could best be alleviated by improving sleep patterns, the review states.As the principles of cognitive behavioral therapy recognize, how you think changes how you feel. When you think youre an insomniac, you help yourself become one. When dread intermingles with sleep, the bedroom is a neutral or welcoming environment by day, a dystopia by night, the researchers warned.Reviewing separate studies, the researchers found that people who obsess over their sleeplessness were found to be at greater risk for self-stigma, depression, suicidal ideation, anx iety, and fatigue.How to fight insomniaBut for people who identify as insomniacs, theres still hope of obtaining that elusive good nights sleep. As the review outlines, treatment is pushing against conviction that youre an insomniac and you will always be one. When you catastrophize your bad sleep habits and beat yourself up about not getting enough sleep, youre not helping yourself. To push against this all-or-nothing thinking, researchers suggested asking yourself the following questions to reframe your attitudes about sleepCan you be a normal sleeper if you are not a perfect sleeper?Does having troubled sleep change the way you think about yourself?What do you think the impact of seeing yourself as an insomniac is?If your sleep improved, how would that change the way you think about yourself?These questions are all to help you challenge reframe your concept of yourself as a bad sleeper. When it comes to getting rest, your sleep self-appraisal takes precedence over sleep, the rese archers concluded.And too many of us identify as bad sleepers. We are in a sleeplessness epidemic. Three in four employees arent getting the recommended eight hours of sleep on a work night, and they say their performance at work has suffered for this.With this new research, you can now combat your sleep deprivation by first recognizing that it doesnt define you. By learning to separate the insomnia from the insomniac label, you can spare yourself from the guilt and health risks of staying up too late.
Wednesday, December 11, 2019
Employees feel wellness benefits are super important
Employees feel wellness benefits are super importantEmployees feel wellness benefits are super importantMore than half of employees think wellness benefits are the most important factor in the workplace.A new study, powered by digital fitness platform Zeamo, surveyed 5,000 people currently employed across the US to get a sense of how they felt about their current wellness benefits and preferences. The majority of participants said they dont feel their employers are giving them the right wellness benefits which have stunted them from having a healthier lifestyle.Seventy percent of respondents said they wished their current employers provided them with fitness benefits. That alarming number even influenced nearly two-thirds to say they would leave their current job for something that offered better work perks, especially Millennials (78%).For employees, nearly half felt it welches their employers responsibility to keep them physically in tip-top shape. But most felt that their employer makes it difficult to squeeze in a workout during the work week due to work obligations with more than a third reporting they were too tired to get to the gym and commit to ao workout.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people
Friday, December 6, 2019
The Key to Successful Professor Resume
The Key to Successful hochschulprofessor Resume Preparing useful lectures will require you to be organized and structured, therefore there is a continuous and comprehensible stream of information to the class. Provide compelling explanations for why you need to be hired in a well-written expert summary that shows off your finest characteristics. Focus on your individual qualities and attributes within the next paragraph, being sure they paint a photo of the sort of instructor you are or aspire to be. For example, possessing excellent organizational skills is important. Companies may want to know the specific level ofcommunication skills youve got and just how you work with different folks. Your industry resume must be utterly perfect. Universities will hire you as you have just graduated and probably possess fresh understanding of concepts. prof Resume at a Glance You might never fail utilizing the muster CV as its the one which most companies be ready to see. You can be gin with a career objective but that must be totally aligned to the job youre seeking. Make certain you use the major one below and attempt to get a job whenever youre ready to. When searching for a Resume Format to adequately present the relevant qualities that universities will be searching for, you may want to make sure that your qualifications shine through. Work may be a great portion of your own life, but its only a single part of your life. Work experience thats not associated with the educational field needs to be summarized. You wont be an extremely desirable candidate if you dont have at least some sort of related education or real life experience thats related to the position. For the correct candidate, however, the opportunities for adjuncts outweigh the challenges. The Demise of Professor Resume Other facets of industry which may take an academic some getting used to are different temperament of the hierarchy and being managed by somebody else. A poorly writte n one can hurt your odds of obtaining a job offer as a highly effective adjunct professor cover letter is able to help you appear more qualified than the rest of the candidates. As a consequence, your resume and candidacy were viewed as mediocre at best. In reality, writing your resume in a manner that highlights your growth potential is the very best approach to turn prospective weaknesses into strengths. After that, connect with individuals who work at the business youre seeking employment at. Professor of Law and Technology Professor Galves lectures widely on using technology in the custom of law, including using 3D computer animations and digital reality exhibits. Your lawyer may then carry out an ALR hearing so that you dont miss your own license. An outstanding College Professor resume, like this example, will incorporate a variety of impressive skills your employer or client is searching for in a candidate. What Professor Resume Is - and What it Is Not If its not fav orable, the employee is not able to continue teaching at the university. It is essential for adjunct faculty to understand what they are specifically accountable for. Accessibility of professors can fluctuate by school. In the long run, your qualifications may be just fine. 1 thing which you have to do is identify the careers you desire to complete an application for. Hard skills which are highly related to the career ought to be listed first. You also may want to emphasize accomplishments from your college years, if theyre relevant. The Honest to Goodness Truth on Professor Resume So when the hiring company hasnt provided a salary for work, we look at salary data from related businesses and locations to develop a fair estimate for what you may expect. A few institutions offer access to professional development funds. Most colleges and universities have a tendency to use limited contracts, including a 2-5 year contract instead of tenure as tenured positions are rather har d to obtain. Mention the particular job and institution. The Ultimate Professor Resume Trick When youre looking to set up yourself in the world of higher education, a leading first step is to find related teaching experience. Besides the advanced degree necessary for a new professor, in addition, there are other abilities and assorted considerations that could determine your ability for success in your teaching career. If your training and education in the specific field involving academics is beneficial, youll havent any trouble writing a good cover letter which can help your case. Its also wise to have current and in-depth understanding of the subject youre teaching and either practical or teaching experience in the topic area also. As an academic searching for different jobs, you need to reveal your recruiter more than just your professional side. Its still true that you have to learn more on what you will become in the not too distant future. Adding the incorrect thing s or too many things to your resume will prevent you from getting the market job that you want. 1 day it might be the exact same in the US but as of now there is truly no indication of change coming soon. The degree of education needed to be a professor is based on the form of college in which you apply. At this time you appear to have a notion on the disposition of work of an assistant professor. You can discover a lot as an adjunct professor, and you might even wind up advancing to a complete time role. A college professor teaches, but there are a number of other things which may fill a professors day and could form a normal portion of work. The work outlook for postsecondary teachers is anticipated to grow 19 percent through 2022, as stated by the BLS. Each school determines emphasis on publishing, and it might not be that important or it may be. To succeed as a college professor, youll want to learn these things, particularly if you have yet to receive employment from a c ommunity college or university. Should you decide to create a resume instead, understand that the majority of the info you provide is similar. Should you opt to create a resume instead understand that the majority of the information that you provide is similar. Be certain that your contact information is accurate. Only the most crucial information should be shown in your resume and it ought to be devoid of excessive verbiage.
Sunday, December 1, 2019
4 Long-Tail Keyword Tools You Need to Know About
4 Long-Tail Keyword Tools You Need to Know About Youve heard it before the Internet is the best way to reach the largest audience possible. When youre a new or relatively new HR tech company, ranking higher in Google search results feels impossible because youre competing against companies that have been online for ages. In June 2013, Chitika found that the No. 1 search result in Googles search rankings earned 33 percent of search traffic, while the search result that ranked tenth earned less than 3percent.One way you can improve your Google rank is by focusing on long-tail keywords. Long-tail keywords are niche search phrases, usually three or more words long, that offer low competition, low search volume, and high searcher intent. According to Moz, 70 percent of searches uselong-tail keywords.Here are four tools that can help you hone in on top-performing long-tail keywords for all aspects of yo ur business, ranging from product pages to job descriptions1. Google Keyword PlannerGoogle Keyword Planner gives you a better understanding of how your keywords are performing in Googles search results. A Google AdWords account is required however, you do not need to be advertising to use this tool.When creating your AdWords account, you are asked to provide your website and where you would like your content to target. You can choose to focus on local towns, entire states, or multiple countries.Next, you are asked to enter the product or tafelgeschirr you are looking to provide. For instance, if you provide employee engagement software, that would be your initial keyword. Google then provides a list of additional keywords that are similar to yours to help you target people looking for your software under a different name.Additionally, you are asked to create an advertisement and state how much youre willing to spend on your ad. However, you do not actually need to proceed with placi ng an ad on Google this just allows you to use the Keyword Planner.After youve entered in your information, youre able to view a variety of keywords and determine how competitive each word is.The more specific you make your keywords, the easier it will be to rank higher in Google. Googles Keyword Planner is an easy, free way to understand if your keywords are too competitive when youre starting out.2. WordtrackerWordtracker allows you to enter your keyword and then provides data on how well that word is doing and what other keywords are out-performing your original word. It can help marketers who are struggling to understand how their target market is using the Internet before making a purchase.When you enter employee engagement software into Wordtracker, 10 keywords are displayed, along with the amount of traffic associated with each one. Employee engagement software gets 709 visits, while the benefits of employee engagement software gets 119 visits.While the traffic number went do wn significantly, it helps provide a specific long-tail keyword that you can use to create content that pushes you towardthe top of Googles search results.3. Googles Autocomplete CapabilityThe best way to find effective long-tail keywords is to act like youre a consumer looking for your product. Searches tend to start with vague phrasing, which results in an overwhelming list of results. To help narrow down your search results, you type in more specific search requirements.Being the helpful search engine that it is, whenever someone types something into the search bar, Googletries to autocomplete what itbelieves the searcher is looking for. You can thereforeuse Googles autocomplete capabilityto understand what your customers are searching for.When you type employee engagement software into Googles search bar, the list of autocomplete suggestions includes employee engagement best practices, employee engagement software benefits, employee engagement surveys, and employee engagement ac tivities, to name a few.Using whichever one of these long-tail keywords that relates most closely with your employee engagement software is an ideal way to target your specific audience, instead of being vague.4. UbersuggestUbersuggest is a useful tool that allows you to enter a keyword and find additional long-tail keyword phrases. After entering employee engagement software into Ubersuggest, you can find a plethora of additional suggestions that go beyond what Googles autocomplete tool provides you.Ubbersuggestfirst lists what the keyword is, along with typical long-tail phrases. It then lists additional long-tail phrases for each letter of the alphabet. From there, you can click on each suggested keyword to find even more long-tail phrases. Its essentially the long-tail finder that never stops thinking.Ifyoure juststarting out, effectively ranking in Google search resultscan onlyhappen ifyou focus on long-tail keywords.What are some tools that youve used to find long-tail keyword s?
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